To create a series of films that will help bring awareness to the Amadeus company story, showcasing employees and their commitment to Amadeus and the company’s purpose.
To cover key primary and secondary themes ensuring the Employer Brand campaign pillars are included.
The approach to work as part of a global employer brand campaign
To provide photography to support the campaign which can be used by the central brand team
The Outcome:
A beautiful series of employer brand videos that are emotive, personal and tell a human story that is authentic and lifestyle led. Naturally conveying the many benefits and culture of working at Amadeus.
The video series shows Amadeus as being a tech company that specialises in travel and highlights technology opportunities for new talent, told through the stories of ambassadors at Amadeus in a truly authentic storytelling approach.
A Global Campaign – filmed across 6 office locations across the Globe.
A suite of content that included main edits, socials, thumbnails and photography
To create authentic Customer Success Stories that cut through the noise
To showcase how Customer success stories can help increase sales by showing current and potential customers how Box has helped others achieve their business goals
The stories need to have a clear story arc. We need to take the time to get to know the customer, their pain, their problem, the solution, the benefits, ROIs and future goals. Identifying the use case and story arc is crucial in carrying the narrative. While at the same time, not sounding like a commercial, it needs to feel authentic and always in the customer’s own words.
The Outcome:
Carefully crafted customer content that shows real-life examples of how Box works and helps both prospective and existing customers and businesses make an informed purchase decision.
We have established a style for Box Customer Stories that includes storytelling, cinematology, interviews, editing, colour and grade and overall creative approach. So if we’re filming in New York, California or London we have a winning formula for Customer Success Stories.
To create a series of dynamic and high paced videos that showcase the vibrant student life and diverse academic experiences at City, University of London. The videos aim to attract prospective students and influencers, highlighting the unique aspects of City through the narrative of six hero students, representing each of the six Schools.
The videos form the primary assets for City’s recruitment campaigns in 2024/25, which feature across their primary advertising platforms (Facebook, Instagram, Youtube, Snapchat and TikTok) and on their campaign landing pages.
The videos need to standout in the feed and should be exciting and energetic.
Visually, the videos should align with the prospectus based on the theme ‘Think Big. Think City’.
The Outcome:
An exciting and engaging video series that uses a mixed media approach of live action and animation to tell a compelling story of our six hero students.
For each of our six hero students, we structured their stories into two phases. In the initial phase (awareness), we introduce them while highlighting the key strengths of City. Moving into the next phase (consideration), we dive deeper, offering a closer look at each School’s academic specifics and experiences. This approach aims to first captivate interest and then encourage thoughtful consideration, guiding prospective students through their educational journey at City.
We worked with City’s existing visual identity and brand assets to animate them into the scenes.
A cohesive campaign that ties into the wider multi-channel recruitment campaign for “Think Big. Think City.” Providing digital video assets for all social media platforms as follows:
1x 30s hero film
12 x 15s short form adverts
49 outputs across 16:9, 1:1 and 9:16 aspect ratios.
BoxWorks is Box’s biggest customer annual event and this year back to being an in person event and online. The need to create engaging, compelling, consistent content that pops was high on the agenda.
Prior to our briefings we held inspirational sessions, looking at how we evolve and shape the video content for Box, ensuring it reflects the brand and that there is a consistency and synergy with all the main brand touch points to ensure the customer journey is cohesive.
Working with multiple PPMs, their creative and brand team and five animators, one producer and an account director, we collaborated and created some magical content.
To launch Box Platform to developer community, ITDMs, IT Decision makers and beyond
To explain the benefits of Box Platform
Box Platform allows you to extend content services with the enterprise grade security with APIs and developer tools to build, integrate and use the same tech and benefits for other apps
The Outcome:
Established a look and feel for Box Platform that allowed it to build on Box brand style but showcase the developer APIs and tools keeping the same level of security and compliance to capture the audience’s attention that this is something different.
A considered and carefully crafted video that showcases Box Platform’s capabilities, benefits and support to a developer community and beyond.
The challenge was there were multiple new products/functionality to launch in one video and the need to keep a clear and coherent narrative for audience to understand the new offerings
The Outcome:
An engaging video with powerful 3D sequences that visualises how Box Crooze/Workflow allows customers to automate workflows, queue tasks, create bespoke dashboards removing manual tasks and creating a frictionless, automated workflow for businesses.
To launch the latest Box Security features and their benefits
The objective of this video was to convey that Box provides security and governance for content throughout its entire lifecycle, and any incidents that may impact it (corruption by malware, shifting HR or regulatory requirements, etc).
Highlighting new Box Archive, Content Manager, and Box Shield Content Recovery features, supported by some mention of Box’s existing capabilities.
The Outcome:
A Security sizzle video that built on the established look and feel of existing security sizzle videos and captured the audience’s attention that this is something different.
The challenge was there were multiple new products/functionality to launch in one video and the need to keep a clear and coherent narrative for audience to understand the new offerings
The Outcome:
An engaging video with powerful 3D sequences that visualise how Box Crooze/Workflow allows customers to automate workflows, queue tasks, create bespoke dashboards removing manual tasks and creating a frictionless, automated workflow for businesses.
To create a high energy pump-up video to open BoxWorks 2024
The goal was to celebrate customers and show that Box enables them to do awesome things
To communicate and ensure customers have an understanding that content + AI = Box
The Outcome:
An energetic and engaging pump up video that put the customer’s impact front and center combined with Box’s AI capabilities that really woke up the room!.
To launch Box to a new SMB audience to increase market share of SMBs and raise awareness of what Box’s ecosystem can offer
The video objective was to tell a simplified story to SMBs who have not heard of Box or know very little. To break down key differentiators and value propositions.
The Outcome:
A lighter, more approachable, less enterprise video that combines live action with animation to showcase how Box understands SMBs pains and challenges and were once an SMB too.
A clear, creatively concise video that demonstrates to a new SMB audience what Box is and how Box can increase efficiency and streamline operations to save them money in their organisations too.
To create an engaging video for Icon Solutions; payment and enterprise solutions experts, which clearly explains how their expertise and technology have come together to deliver a seamless payment solution.
The Outcome:
An impactful 3D video that brought the process to life with a charming animation, voiceover and sound design.
One of the challenges was representing a product that isn’t physical, which we overcame by creating metaphors to represent the key USPs and marketing message Icon Solutions wanted to convey.
To create a series of dynamic and high paced videos that showcase the vibrant student life and diverse academic experiences at City, University of London. The videos aim to attract prospective students and influencers, highlighting the unique aspects of City through the narrative of six hero students, representing each of the six Schools.
The videos form the primary assets for City’s recruitment campaigns in 2024/25, which feature across their primary advertising platforms (Facebook, Instagram, Youtube, Snapchat and TikTok) and on their campaign landing pages.
The videos need to standout in the feed and should be exciting and energetic.
Visually, the videos should align with the prospectus based on the theme ‘Think Big. Think City’.
The Outcome:
An exciting and engaging video series that uses a mixed media approach of live action and animation to tell a compelling story of our six hero students.
A cohesive campaign that ties into the wider multi-channel recruitment campaign for “Think Big. Think City.” Providing digital video assets for all social media platforms as follows:
1x 30s hero film
12 x 15s short form adverts
49 outputs across 16:9, 1:1 and 9:16 aspect ratios.
To create a series of films promoting and explaining each of these new and dynamic programmes, appealing to a STEM-inspired Gen Z audience.
The content needed to be distinct like its courses and create visually striking and impactful content video content, that can be used to succinctly explain the benefits of studying these new courses, relying on animation and stock/b-roll footage to create informative yet engaging videos.
The Outcome:
An engaging suite of mixed-media, voiceover-led films that feature a combination of still photography, footage, stock and doodle animation.
A voiceover approach speaking directly to the students featured, creating a dialogue between narrator and prospective students. Using a voice over that reflects our audience. Our profile for the VO artist was UK, young (early 20s) with a regional accent – who has a passion for the course, someone who sounds relatable and trust-worthy. We used a comedy actor who was able to bring character and personality to the films.
A series of 7 fun and highly-stylised engineering course films – that were dramatically distinctive within a congested market of vanilla Engineering course films.
Our client was blown away – “Ahhhhhhh well done guys I really enjoyed this! I was smiling throughout!”
