The Brief:
- To create a suite of video content to support the launch of a Poodle & Blonde capsule collection
- To promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.
- Insights and trend-led approach building on joy, emotion and playfulness- all key trends.
The Outcome:
- A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.
- Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms; which included awareness, consideration and website content.
- In total 54 videos were delivered for the campaign launch.
To find out more, read about the full campaign here