Urdang City St George’s – University of London

The Brief:

• Create a film showcasing the international student experience at Urdang, a leading school for musical theatre and dance.
• Highlight key reasons for international students to choose Urdang, including industry connections, world-class faculty, and a vibrant community in the heart of London.
• Showcase the high standard of training and the incredible opportunities available to students.

The Outcome:

• A storytelling-driven film following Lily, an American student, as she shares her journey of becoming an Urdang student. A compelling and emotive narrative that allows the audience to connect deeply with Lily’s journey and imagine themselves in her shoes.
• The creative approach was for her story to be framed as a personal conversation with a friend back home, with Lily’s experiences unfolding on screen.Using camcorder footage to enhance authenticity, a sense of real, cherished memories was created.
• Filmed over three days, featuring a group of students and teachers, set against iconic London locations to immerse viewers in the Urdang experience