Author: Craig Gilbert

The Brief:

• Create a series of short films (5-7 minutes each) designed to inform and engage audiences on the challenges of digital reputation.
• Feature expert insights and real-world examples to highlight key issues and practical solutions.
• Position Farrer & Co as a trusted source of guidance on reputation management in the digital age.

The Outcome:

• A visually compelling and informative campaign that captures audience attention through expert storytelling.
• A series of 6 short films (5-7 minutes each) featuring legal experts discussing real-world cases and strategies for mitigating reputational damage.
• Content structured to educate, engage, and position Farrer & Co as the go-to legal experts for reputation management in the digital age.
• Delivered across multiple platforms to maximise reach and engagement.

If you liked this, we think you’ll love this too:  Amadeus Employer Brand Campaign 

The brief:

• To create a series of films that will help bring awareness to the Amadeus company story, showcasing employees and their commitment to Amadeus and the company’s purpose.
• To cover key primary and and secondary themes ensuring the Employer Brand campaign pillars are included.
• The approach to work as part of a global employer brand campaign 

The Outcome:

• A beautiful series of employer brand videos that are emotive, personal and tell a human story that is authentic and lifestyle led. Naturally conveying the many benefits and culture of working at Amadeus.
  
• The video series shows Amadeus as being a tech company that specialises in travel and highlights technology opportunities for new talent, told through the stories of ambassadors at Amadeus in a truly authentic storytelling approach.
  
• A Global Campaign – filmed across 6 office locations across the Globe.

To find out more, read about the full campaign here:  Amadeus Employer Brand Campaign 

The Brief: 

• To produce a 90 second hero film that demonstrates who City are, illustrating the university experience, research and potential careers. 
• The film coincided with the University’s strategy and vision; to be the University of business, practice and the professions.
• To convey the genuine, infectious ambition among ‘City people’ who are passionate about leading in their field.

The Outcome:

• A concept that evokes a new chapter, and a journey, and how university can be the beginning of a successful career. It also evokes change, learning and a desire to do so.

• A suite of engaging content that brings to life City’s vision in a modern, fun, and expressive way – focusing on collaboration and the importance of practice. 

• Shown through contemporary aesthetics to the visuals, showcasing the facilities, research, and community – meeting students and academics that are representative of the University’s diversity. 

• As part of the campaign we created a suite of cinemagraphs – essentially a still image which has isolated movement in it- a dynamic way to deliver stills online that would generate intrigue.

• “City. It starts with you.” Is the brand film for City, University of London and is featured on their website, across their social channels and is played at key recruitment events like Open Days. 

• Overall, the film and its accompanying assets have significantly contributed to reinforcing City, University of London’s brand identity, effectively communicating its core values and aspirations to a broad audience.

If you liked this, we think you’ll love this too City St George’s, University of London – History and Politics Course at City St George’s page

The Brief:

• To create a bold, energetic 30-second ad to celebrate the merger of City and St George’s universities.
• Highlight the fusion of two distinct educational worlds—St George’s health and medical courses and City’s diverse academic offerings.
• Showcase the vibrant university experience, diverse student life, and the exciting opportunities this new institution brings.
• Use dynamic visuals to emphasize how this merger propels students toward their future careers.

The Outcome:

• A fast-paced, visually striking ad using split-screen and match-cut techniques to seamlessly blend the two universities, showcasing the juxtaposition of the offerings but connecting them through visuals techniques.
• Shot over four action-packed days with 50+ students across five campus locations and key London landmarks.
• The campaign extends beyond the main ad with a 15-second cutdown and a graphical version that translates the print campaign into motion.

If you liked this, we think you’ll love this too Urdang City St George’s, University of London – International awareness campaign film – Lily’s story 

The Brief:

• To create authentic Customer Success Stories that cut through the noise  
• To showcase how Customer success stories can help increase sales by showing current and potential customers how Box has helped others achieve their business goals

The Outcome:

• Carefully crafted customer content that shows real-life examples of how Box works and helps both prospective and existing customers and businesses make an informed purchase decision.

To find out more, read about the full campaign “Box Customer Success Campaign” 

The Brief:

• Create an engaging and informative film that brings the School of Management student experience to life as they begin their university journey.
• Use soundbites from students, staff, and industry professionals to showcase how Welcome Week unfolds and why it’s so valuable.
• Capture the excitement, fun, and learning opportunities that set the tone for the students’ future.

The Outcome:

• A fast-paced, multimedia-driven film that blends graphic design, photography, and camcorder footage to reflect the energy and memory-making moments of Welcome Week.
• Shot over two days, featuring over a dozen contributors, capturing student activities, interactive workshops, and networking opportunities.
• The campaign extended beyond the main film, with targeted social ads tailored to different audiences and course interests.

If you liked this, we think you’ll love this too:   City Hero film – It starts with you.