The Brief:

BoxWorks is Box’s biggest customer annual event and this year back to being an in person event and online. The need to create engaging, compelling, consistent content that pops was high on the agenda.

Prior to our briefings we held inspirational sessions, looking at how we evolve and shape the video content for Box, ensuring it reflects the brand and that there is a consistency and synergy with all the main brand touch points to ensure the customer journey is cohesive.

Working with multiple PPMs, their creative and brand team and five animators, one producer and an account director, we collaborated and created some magical content.

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Platform Product Launch

The Brief:

• To launch Box Platform to developer community, ITDMs, IT Decision makers and beyond
  
• To explain the benefits of Box Platform
  
• Box Platform allows you to extend content services with the enterprise grade security with APIs and developer tools to build, integrate and use the same tech and benefits for other apps
  

The Outcome:

• Established a look and feel for Box Platform that allowed it to build on Box brand style but showcase the developer APIs and tools keeping the same level of security and compliance to capture the audience’s attention that this is something different.
  
• A considered and carefully crafted video that showcases Box Platform’s capabilities, benefits and support to a developer community and beyond.

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Crooze/Workflow Product Launch

The Brief:

• To launch Box Crooze/Workflow
  
• To explain the benefits Box Crooze/Workflow
  
• The challenge was there were multiple new products/functionality to launch in one video and the need to keep a clear and coherent narrative for audience to understand the new offerings

The Outcome: 

• An engaging video with powerful 3D sequences that visualises how Box Crooze/Workflow allows customers to automate workflows, queue tasks, create bespoke dashboards removing manual tasks and creating a frictionless, automated workflow for businesses.

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Box Security Product Launch 

The Brief:

• To launch the latest Box Security features and their benefits
  
• The objective of this video was to convey that Box provides security and governance for content throughout its entire lifecycle, and any incidents that may impact it (corruption by malware, shifting HR or regulatory requirements, etc).
  
• Highlighting new Box Archive, Content Manager, and Box Shield Content Recovery features, supported by some mention of Box’s existing capabilities.
  

The Outcome:

• A Security sizzle video that built on the established look and feel of existing security sizzle videos and captured the audience’s attention that this is something different. 

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The Brief:

• Create a suite of films promoting The Access Group’s new AI software, Access Evo.
• Develop three ads, each tailored to a different sector: Business, Construction, and Care.
• Align with the broader campaign under the strapline “It’s not magic, it’s Evo”, highlighting how Evo makes work effortless.
• Showcase Evo in action while visually transforming users into graceful ice skaters, reinforcing the idea that using Evo is like gliding through your day.
• Designed for multi-platform distribution, including paid advertising and on-demand content.

The Outcome:

• Three 60-second ads, each following a character overwhelmed by a major work challenge—until Evo seamlessly resolves it.
• A humorous, tongue-in-cheek approach demonstrating how Evo instantly eliminates work stress.
• Each film begins in a high-pressure work setting; as stress peaks, Evo intervenes, transporting the character to an ice-skating world where they skate effortlessly.
• The characters perform incredible ice-skating feats before being dropped back into their workplace, stress-free.
• Filmed over three days, including a night shoot at an ice rink, using professional ice skaters as actors.

Distribution:

• Aired across multiple platforms, including paid ads and on-demand content, with a 30-second cutdown version for broader reach.

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The Brief:

• To create a series of dynamic and high paced videos that showcase the vibrant student life and diverse academic experiences at City, University of London. The videos aim to attract prospective students and influencers, highlighting the unique aspects of City through the narrative of six hero students, representing each of the six Schools.
• The videos form the primary assets for City’s recruitment campaigns in 2024/25, which feature across their primary advertising platforms (Facebook, Instagram, Youtube, Snapchat and TikTok) and on their campaign landing pages. 
• The videos need to standout in the feed and should be exciting and energetic.
• Visually, the videos should align with the prospectus based on the theme ‘Think Big. Think City’.
  

The Outcome:

• An exciting and engaging video series that uses a mixed media approach of live action and animation to tell a compelling story of our six hero students. 
• For each of our six hero students, we structured their stories into two phases. In the initial phase (awareness), we introduce them while highlighting the key strengths of City. Moving into the next phase (consideration), we dive deeper, offering a closer look at each School’s academic specifics and experiences. This approach aims to first captivate interest and then encourage thoughtful consideration, guiding prospective students through their educational journey at City.
• We worked with City’s existing visual identity and brand assets to animate them into the scenes.
• A cohesive campaign that ties into the wider multi-channel recruitment campaign for “Think Big. Think City.” Providing digital video assets for all social media platforms as follows:
• 1x 30s hero film
• 12 x 15s short form adverts
• 49 outputs across 16:9, 1:1 and 9:16 aspect ratios.

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The brief:

• To create a series of films that will help bring awareness to the Amadeus company story, showcasing employees and their commitment to Amadeus and the company’s purpose.
• To cover key primary and secondary themes ensuring the Employer Brand campaign pillars are included.
• The approach to work as part of a global employer brand campaign 
• To provide photography to support the campaign which can be used by the central brand team

The Outcome:

• A beautiful series of employer brand videos that are emotive, personal and tell a human story that is authentic and lifestyle led. Naturally conveying the many benefits and culture of working at Amadeus.
• The video series shows Amadeus as being a tech company that specialises in travel and highlights technology opportunities for new talent, told through the stories of ambassadors at Amadeus in a truly authentic storytelling approach.
• A Global Campaign – filmed across 6 office locations across the Globe.
• A suite of content that included main edits, socials, thumbnails and photography

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