School of Management, University of Bath

The Brief:

  • Create an engaging and informative film that brings the School of Management student experience to life as they begin their university journey.
  • Use soundbites from students, staff, and industry professionals to showcase how Welcome Week unfolds and why it’s so valuable.
  • Capture the excitement, fun, and learning opportunities that set the tone for the students’ future.

The Outcome:

  • A fast-paced, multimedia-driven film that blends graphic design, photography, and camcorder footage to reflect the energy and memory-making moments of Welcome Week.
  • Shot over two days, featuring over a dozen contributors, capturing student activities, interactive workshops, and networking opportunities.
  • The campaign extended beyond the main film, with targeted social ads tailored to different audiences and course interests.

If you liked this, we think you’ll love this too:   City Hero film – It starts with you. 

Farrer & Co – The Price of Fame

The Brief:

  • Create a series of short films (5-7 minutes each) designed to inform and engage audiences on the challenges of digital reputation.
  • Feature expert insights and real-world examples to highlight key issues and practical solutions.
  • Position Farrer & Co as a trusted source of guidance on reputation management in the digital age.


The Outcome:

  • A visually compelling and informative campaign that captures audience attention through expert storytelling.
  • A series of 6 short films (5-7 minutes each) featuring legal experts discussing real-world cases and strategies for mitigating reputational damage.
  • Content structured to educate, engage, and position Farrer & Co as the go-to legal experts for reputation management in the digital age.
  • Delivered across multiple platforms to maximise reach and engagement.

If you liked this, we think you’ll love this too:  Amadeus Employer Brand Campaign 

Amadeus Employer Brand Campaign

The brief:

  • To create a series of films that will help bring awareness to the Amadeus company story, showcasing employees and their commitment to Amadeus and the company’s purpose.
  • To cover key primary and and secondary themes ensuring the Employer Brand campaign pillars are included.
  • The approach to work as part of a global employer brand campaign 

The Outcome:

  • A beautiful series of employer brand videos that are emotive, personal and tell a human story that is authentic and lifestyle led. Naturally conveying the many benefits and culture of working at Amadeus.
  • The video series shows Amadeus as being a tech company that specialises in travel and highlights technology opportunities for new talent, told through the stories of ambassadors at Amadeus in a truly authentic storytelling approach.
  • A Global Campaign – filmed across 6 office locations across the Globe.

To find out more, read about the full campaign here:  Amadeus Employer Brand Campaign 

City Hero film – It starts with you. 

The Brief: 

  • To produce a 90 second hero film that demonstrates who City are, illustrating the university experience, research and potential careers. 
  • The film coincided with the University’s strategy and vision; to be the University of business, practice and the professions.
  • To convey the genuine, infectious ambition among ‘City people’ who are passionate about leading in their field.

The Outcome:

  • A concept that evokes a new chapter, and a journey, and how university can be the beginning of a successful career. It also evokes change, learning and a desire to do so.
  • A suite of engaging content that brings to life City’s vision in a modern, fun, and expressive way – focusing on collaboration and the importance of practice. 
  • Shown through contemporary aesthetics to the visuals, showcasing the facilities, research, and community – meeting students and academics that are representative of the University’s diversity. 
  • As part of the campaign we created a suite of cinemagraphs – essentially a still image which has isolated movement in it- a dynamic way to deliver stills online that would generate intrigue.
  • “City. It starts with you.” Is the brand film for City, University of London and is featured on their website, across their social channels and is played at key recruitment events like Open Days. 
  • Overall, the film and its accompanying assets have significantly contributed to reinforcing City, University of London’s brand identity, effectively communicating its core values and aspirations to a broad audience.

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City St George’s, University of London

The Brief:

  • To create a bold, energetic 30-second ad to celebrate the merger of City and St George’s universities.
  • Highlight the fusion of two distinct educational worlds—St George’s health and medical courses and City’s diverse academic offerings.
  • Showcase the vibrant university experience, diverse student life, and the exciting opportunities this new institution brings.
  • Use dynamic visuals to emphasize how this merger propels students toward their future careers.

The Outcome:

  • A fast-paced, visually striking ad using split-screen and match-cut techniques to seamlessly blend the two universities, showcasing the juxtaposition of the offerings but connecting them through visuals techniques.
  • Shot over four action-packed days with 50+ students across five campus locations and key London landmarks.
  • The campaign extends beyond the main ad with a 15-second cutdown and a graphical version that translates the print campaign into motion.

If you liked this, we think you’ll love this too Urdang City St George’s, University of London – International awareness campaign film – Lily’s story 

Box – IDEXX

The Brief:

  • To create authentic Customer Success Stories that cut through the noise  
  • To showcase how Customer success stories can help increase sales by showing current and potential customers how Box has helped others achieve their business goals

The Outcome:

  • Carefully crafted customer content that shows real-life examples of how Box works and helps both prospective and existing customers and businesses make an informed purchase decision.

To find out more, read about the full campaign “Box Customer Success Campaign” 

Colour Grading 

You may never have heard of colour grading, what it is or the importance of it, but I bet you could tell the difference in styles across some of your favourite films. There is real art and science behind colour grading and if you’re a passionate film geek like us at Dynomite, you’ll be all over its magnitude to transform raw footage into magic.

Colour grading is the process of adjusting colours, contrast, and lighting in post-production to achieve a specific aesthetic or mood. It differs from colour correction, which focuses on balancing colours to make them appear natural. Grading, on the other hand, is where creativity comes into play, allowing filmmakers to create unique visual styles to achieve all the key components of storytelling, such as:

  • Mood & Emotion: Different colour schemes evoke different emotions. Warm tones create nostalgia, while cool tones suggest tension or melancholy.
  • Consistency: Ensures a uniform look throughout a project, even if lighting conditions vary.
  • Storytelling: Reinforces themes and atmosphere, helping to guide the viewer’s experience.
  • Professional Appeal: Enhances the quality of visuals, making them appear more polished and cinematic.

Here’s some of the popular colour grading styles in film and film examples you’ll be sure to know:

  • Vintage & Faded – Soft, nostalgic colours, as used in The Grand Budapest Hotel
  • Teal & Orange – A high-contrast, cinematic look used in Mad Max: Fury Road and Transformers.
  • Desaturated & Cool – A moody, dystopian aesthetic as seen in The Road
  • High-Contrast & Vibrant – Bold and energetic, as seen in Blade Runner 2049 

We love choosing the right tools to manipulate colour effectively to create unique visual styles for our clients’ content. Colour grading is a fundamental process in filmmaking that transforms raw visuals into stunning, emotionally resonant images.

Now, when you watch your next film, take a moment to look at the colour and the difference it’s made to the film. If you’d like to talk about colour grading, discuss your favourite style or learn more about the filming process for your production, drop us a line, we could talk about film all day – sales@dynomiteproductions.co.uk.

Magical Cinematography

Ever wondered what makes a movie visually mesmerising? It’s the art of cinematography. From the sweeping landscapes of “Lord of the Rings” to the intimate close-ups in “Moonlight,” cinematographers paint with light, shadow, and movement.

The key elements are:

  1. Lighting: Sets the mood. Think the eerie shadows in “The Godfather.”
  2. Composition: The arrangement of elements within the frame. Remember Wes Anderson’s symmetrical shots?
  3. Camera Movement: Adds dynamism. The long takes in “Birdman” make you feel like you’re part of the scene.

Cinematographers are the unseen artists, turning scripts into visual poetry through their carefully crafted choices of camera angles, close ups, composition and of course the all important kit and lenses. 

One of my recent favourites is “The Substance”, which if you haven’t watched, is pure genius on many levels of storytelling.  In fact it’s epic and the cinematography in this is absolute perfection in my opinion. The close ups of the skin are insane and distinct styles between the two protagonists create such a compelling visual story.

Next time you watch a film, take a moment to appreciate the visual storytelling at play. It really is the heart and soul of filmmaking- transforming scripts into immersive visual experiences.

If you’d like to chat more about cinematography and storytelling or share what your favourite cinematographic moment in film history is, we’d love to chat. Our team loves nothing more than to talk about storytelling and bringing your scripts to life in the most magical way – sales@dynomiteproductions.co.uk

Box Customer Success Stories Campaign

The Brief:

  • To create authentic Customer Success Stories that cut through the noise  
  • To showcase how Customer success stories can help increase sales by showing current and potential customers how Box has helped others achieve their business goals
  • The stories need to have a clear story arc. We need to take the time to get to know the customer, their pain, their problem, the solution, the benefits, ROIs and future goals. Identifying the use case and story arc is crucial in carrying the narrative. While at the same time, not sounding like a commercial, it needs to feel authentic and always in the customer’s own words. 

The Outcome:

  • Carefully crafted customer content that shows real-life examples of how Box works and helps both prospective and existing customers and businesses make an informed purchase decision.
  • We have established a style for Box Customer Stories that includes storytelling, cinematology, interviews, editing, colour and grade and overall creative approach. So if we’re filming in New York, California or London we have a winning formula for Customer Success Stories.

Vornado

Broadcom

IDEXX

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Interflora Mindfulness Social Campaign

The Brief:

  • The brand team at Interflora approached us to produce a suite of social media films for the new Instagram TV platform. Being responsive to the new format we worked in close collaboration with the team to produce video content that was relevant to their audience, all centred around the theme of mindfulness.
  • The aim was to form a connection between the Interflora brand and their audience – creating an authentic community. 

The Campaign Objectives were:

  • Reach a wider audience aged 24-35, who hadn’t interacted with Interflora on social platforms before
  • Create a suite of films with a bespoke creative for the new vertical format
  • Produce impactful pieces of content that engages with the community and creates discussion points
  • Increase reach and interactions on social media posts

The Outcome:

  • Filmed over a couple of days we produced 9 films around on-trend activities that aid mindfulness; for example; yoga, decluttering, flower arranging and garden therapy. As a piece of branded content, the action of the campaign was not to drive sales of flowers.
  • The campaign’s success in terms of the video metrics on social media was outweighed by the engagement in the comment section.
  • For Interfloras’ brand team, the reach and number of views was great – but the fact that people were opening up and talking about their own experiences with mental health and mindfulness was amazing. There was a level of openness and connection with the audience that hadn’t been seen previously on any other piece of content.
  • 23,000 + Views across all platforms 
  • 1,400 + Engagements across all platforms 

Puppies

Yoga

Gardening

Meditation

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