Author: Craig Gilbert

Bath Electronic Systems Design Animation

Posted on | by Craig Gilbert

The Brief:

  • To create a video that promotes The University of Bath’s MSc Electronic Systems design course, which enables students to develop the skills required in the world of electronics. 
  • To capture the minds of prospective students to the school using animation and mixed media to express the fast-paced industry.

The Outcome:

  • A powerful and engaging animation that displays how the course is applicable in the fast-moving modern electronics arena.  
  • The video is used by the university in their course-specific student recruitment campaign. 
  • The animation utilises 3D graphical animation, sound design and elegant visuals to create an exciting commercial-feel for the course.
  • A cool recruitment video that shows the exciting and vibrant nature of the school.

If you liked this, we think you’ll love this to  City, University of London –  Mechanical and Design Engineering  

Hillary’s Poodle & Blonde Launch Campaign

Posted on | by Craig Gilbert

The Brief:

  • To create a suite of video content to support the launch of a Poodle & Blonde capsule collection 
  • The video content will be used in conjunction with lo-fi, brand ambassador and influencer content, used to tease, launch and entertain audiences through the funnel across social platforms and drive the audience to the website.
  • In total 54 videos were delivered for the campaign launch.
  • Promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.
  • Insights and trend-led approach building on joy, emotion and playfulness- key buzz words for 2024 and P&B delivers that.
  • Audience insights revealed with the heaviness of today’s news cycle; audiences are craving more humour, more lightheartedness and, ultimately, more comfort. 

The Outcome:

  • A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.
  • Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms, which included:

Social Campaign Content:

Launch hero videos –  for reach and brand awareness. Hero videos that introduce the collection, introduce P&B audience to Hillary’s and Hillary’s audience to P&B. Beautifully crafted nostalgic storytelling that amplifies the key messages. 

Consideration videos – targeted content as we move further along the campaign,to hit social audiences with re-targeted videos that focus on trends and fabric stories to ensure no creative fatigue is hit and social audiences are constantly engaged.

Website Campaign Content – product focused video content to promote the range throughout the website and continue the customer journey from the social campaign assets.

Distribution

All video campaign content was delivered at 16:9, 9:16 for Meta, Instagram, Pinterest, TikTok, YouTube as well as bespoke sizes for the website modules.

 If you liked this, we think you’ll love this too Interflora Mindfulness Social Campaign

Box – Apple Vision Pro Launch

Posted on | by Craig Gilbert

The Brief:

  • To show the exciting new launch of Box for the new Apple Vision Pro, 
  • To showcase the functionality of using Box through Apple Vision in your workspace; bringing your content to life in your environment.

The Outcome:

  • Beautifully crafted bespoke 3D environments highlighting multiple sectors to showcase the use of Box on Apple Vision in the workspace – fusing real life environments and content together to create a truly immersive experience.
  • Launch content to be used in conjunction with Apple.

If you liked this, we think you’ll love this too Crooze/Workflow Product Launch

The Access Group

Posted on | by Craig Gilbert

The Brief:

  • Create a suite of films promoting The Access Group’s new AI software, Access Evo.
  • Develop three ads, each tailored to a different sector: Business, Construction, and Care.
  • Align with the broader campaign under the strapline “It’s not magic, it’s Evo”, highlighting how Evo makes work effortless.

The Outcome:

  • Three 60-second ads, each following a character overwhelmed by a major work challenge—until Evo seamlessly resolves it.
  • A humorous, tongue-in-cheek approach demonstrating how Evo instantly eliminates work stress.
  • Filmed over three days, including a night shoot at an ice rink, using professional ice skaters as actors.

Distribution:

  • Aired across multiple platforms, including paid ads and on-demand content, with a 30-second cutdown version for broader reach.

To find out more, read about the full campaign here The Access Group – Access Evo campaign film

Hillarys

Posted on | by Craig Gilbert

The Brief:

  • To create a suite of video content to support the launch of a Poodle & Blonde capsule collection 
  • To promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.
  • Insights and trend-led approach building on joy, emotion and playfulness- all key trends.

The Outcome:

  • A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.
  • Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms; which included awareness, consideration and website content. 
  • In total 54 videos were delivered for the campaign launch.

To find out more, read about the full campaign here

Urdang City St George’s – University of London

Posted on | by Craig Gilbert

The Brief:

  • Create a film showcasing the international student experience at Urdang, a leading school for musical theatre and dance.
  • Highlight key reasons for international students to choose Urdang, including industry connections, world-class faculty, and a vibrant community in the heart of London.
  • Showcase the high standard of training and the incredible opportunities available to students.

The Outcome:

  • A storytelling-driven film following Lily, an American student, as she shares her journey of becoming an Urdang student. A compelling and emotive narrative that allows the audience to connect deeply with Lily’s journey and imagine themselves in her shoes.
  • The creative approach was for her story to be framed as a personal conversation with a friend back home, with Lily’s experiences unfolding on screen.Using camcorder footage to enhance authenticity, a sense of real, cherished memories was created.
  • Filmed over three days, featuring a group of students and teachers, set against iconic London locations to immerse viewers in the Urdang experience

If you liked this, we think you’ll love this too City UG campaign – Think Big. Think City. 

City St George’s, University of London

Posted on | by Craig Gilbert

The Brief:

  • Create a powerful statement film to promote the new History and Politics course at City St George’s.
  • Break down the course offering in a modern, engaging, and accessible way.
  • Highlight London as the ultimate place to study this course, immersing students in the heart of political and historical change.
  • Emphasise that this course isn’t just about the past—it’s about shaping the present and influencing the future.

The Outcome:

  • A compelling and emotive film, driven by a spoken word poet who takes the audience on a thought-provoking journey.
  • Showcases the relevance of history and politics today, illustrating how students can make an impact.
  • Shot across multiple London locations to immerse viewers in the world they’ll be stepping into.
  • Captures the drama and significance of the subject—”History. Chaos. Power. Politics.”

If you liked this, we think you’ll love this too City, It starts with you