How to choose a Video Production Company



So, you’ve made the right decision, and chosen to have video content created for your website. You’re one step closer to generating brand awareness and potential new business. The decision to have a video is easy; the decision of who’ll make it is not.

There’s countless video production companies out there, and almost as many guides on how to choose them, some of which contain conflicting advice. All put together, it’s a lot of online ‘noise’ which doesn’t help narrow down your search.

But when it comes to it, all you need to consider are these three steps:


1) Know how you want your video to look, and why

Your finished video will usually be the introduction potential clients have to you and your business, so it needs to represent who you are as a brand, and, put simply, it needs to look ‘right’. Do you have a certain style you want to replicate? Is this personal preference, or do you like it because you think it will work best for your company? Do you know that your target customers will respond well to this style?Joel Camera

These questions will help you decide which type of video you want. A lot of video content these days is viewed on mobile devices, so you may want to ensure your video will work on that platform – or, if your target audience is older, you might consider other, more effective ways to promote the finished product.

Once you’ve decided on a video style and format, browse the websites of video production companies, and make sure they have examples of the type of video you want. If you want your video to feature primarily online and go ‘viral’, check the YouTube hits of a production company’s previous videos. Or, on the other end of the spectrum, if you want your video to work on television as well as online, you need to ensure that the company you choose has the correct experience and equipment to deliver this format (not all cameras are ‘broadcast ready’!).

A lot can be said for finding a company that specialises in the type of video you want, but don’t rule out companies that offer a variety of styles. Multi-talented agencies can be the most creative, and they’ll be able to make your video different and memorable rather than sticking to a well-worn, forgettable formula.


2) Establish your budget, and how to achieve your video within it

Consider this scenario – you need to provide a printed presentation to a senior colleague or client. The paper choice is vital. Print your words on thick, glossy card and you’ll be seen as frivolous rather than sensible. Print it on bargain paper, and it may well weather and smudge before you can deliver it. You need simple, good quality paper that gets your message across unhindered.

It’s the same principle with promotional videos. Not every business will suit an extravagant and expensive video, but presenting yourself to your client via low-quality footage (such as the increasingly popular ‘phone camera footage’) will give off the wrong impression.

It’s important that your chosen production company have good quality equipment, but more importantly, they need to know how to use it. Technology is now more available and affordable than ever before, but it’s also accessible to amateurs, resulting in more and more promotional videos online which are out of focus or overblown. And how can you deliver a message correctly to your client when your face is blurred?

As with most things, when it comes to video, you do get what you pay for. But it’s important to know that your chosen company understands your budget, that they can work to it, and that they have enough hands-on experience to deliver the best quality product at a sensible price. What’s more, they’ll give you recommendations about how to get what you want within your budget, and they’ll be honest up front about what isn’t achievable.


3) Make sure you like the people behind the camera!

This may not sound important, but it is. You’ll have lots of questions that need answering – probably even more after reading this article! So you need to make sure that you trust the people you’re working with enough to ask those questions, and to expect a genuine response, even at the umpteenth hour when the money has been spent.

A good production company will be friendly, welcoming (wanting your business without desperation), and good listeners. Through as many meetings as it takes, they need to find out who you are, to make sure your company’s ‘personality’ shows in your video – and more importantly, good communication will ensure that they properly understand what your company does! If your video production company doesn’t get to know you, then the message will be lost before the final product reaches your target audience.

A good working relationship is key. It’s the foundation that’s laid beneath everything that goes into your video. The best creative ideas are passed around in a relaxed and informal setting, so make sure your production company are people you’d like to go out for coffee with!

In-person conversation is the greatest tool we have, and it works both ways. As the video production company gets to know you, you in turn will find out more about them. If they do not prove their expertise, and if they’re unable to answer your questions, it’s likely the finished product will be unsatisfactory. Or worse, it’ll just ‘sit on the shelf’ when it’s finished.


In the end, you have to find the best production company for you, and it’s not a ‘one size fits all’ scenario. You have to trust your instincts to know what’s best for your business.

We hope that you find the above useful. And if you’d like to find out why Dynomite Productions Ltd could be the ideal choice for you, then please get in touch!

Dynomite’s Guide To: Event Videos

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Over the next few blog posts, we’ll be going behind the scenes on the different types of videos and services we offer to clients. The first in our ‘Dynomite’s Guide To…’ series, since we’ve got Marketing Week Live on our minds at the moment (as well as our recent trip to Hamburg), is of course, Event Videos.

Event videos cover a few different areas – exhibitions, conferences, large-scale presentations such as book launches and film premieres, the list goes on – and they’re a form of video which never stops being popular. There are some strong benefits for commissioning a video of your event:

  • The finished video can be hosted on social media, increasing your online presence and click-through rate. If it’s an event featuring members of the public, they may spot themselves in the video and even share it around, creating a talking point.
  • It can work as a promotional video – either to advertise your next event or just to showcase your business in general.
  • You can send the video to people who were unable to attend the event, making sure they don’t miss out on the all-important insight into your business. Or you can send it to people who did attend, offering a memento as a way of saying thankyou.
  • You can use footage from the event to send to clients (potential or valued), proving your professionalism within your field.
  • TESTIMONIALS. There’s nothing better than a good review from a user of your services, and how often do you get the opportunity to get many of them in one room, with a camera ready and willing to pick up those all-important quotes?

So, how do we go about creating the perfect event video for you? Initially, we get to know you and your business, and find out what you want to achieve from your video. Then we look into the best way to capture your event.

Coverage is key. If there are speakers at your event, we use multiple cameras to capture everything they say and do, and to give us options for a slick, flawless edit. We also recommend dedicating one of our cameramen as a ‘roaming camera’, constantly moving and capturing the little details of your day – which can be use to enhance your video on a promotional level – as well as capturing reactions and testimonials from your attendees.

We appreciate the time and effort which goes into organising an event from your side – so we make sure you’re getting the best quality and attention to detail from our side. After all, if you don’t get the best out of your video, and can’t show off the event at the caliber it deserves, then your efforts are in danger of being wasted.

Do you have an exhibition, conference, or other special event coming up that you’d like filmed? Get in touch!

And don’t forget to visit our stand at this year’s Marketing Week Live, on the 29th and 30th April 2015.