If you are planning on exhibiting in the future and want a way to help draw potential customers to your stand, then video can be a very effective option.
So why use it?
1. The most obvious option is if you have a product or list of products that you want to promote and introduce to your customers. We recently created a video for a golf cart manufacturer. Obviously you cant demonstrate all that this can do in an exhibition hall so they used Dynomite Productions to create a 2 minute promo video that they can put on a TV screen on their stand that will play on a loop. The video showed a visual demonstration of the buggy being used, highlighting through HD footage and motion graphics the key selling points that they wanted to get across.
2. If you want to show your premises / process of manufacturing / equipment then a video can also be very useful. We created a video for a printing ink manufacturer to use on their exhibition stand. This allowed the sales team to give their customers a visual tour and demonstration of their facilities.
3. If you offer a service then video is a great way to demonstrate this. We are currently creating a 90 second promotional film to be used in a chain of shop windows that show a new type of waxing process. The video will encapsulate how the process works and the benefits of it.
4. The majority of videos used at exhibitions will not contain audio, as it is on a loop it could become distracting and frankly annoying very quickly. However, what this allows you to do is then add a voice over, presenter or talking head interviews that can then go on your website on a CD-ROM / DVD to hand out to customers at the exhibitions or platforms such as youtube, which can be used to help generate new business.
If you are planning an exhibition and want to discuss how video can benefit you please call us on 0115 8292 999 or email via the form on the contact page.
To have a look at some of our commercial productions and videos that have been used on exhibition stands go to the Dynomite Productions Commercial productions page.